Seismic Sessions

In this episode of Seismic Sessions, hosts Gemma Livermore and Rachael Rowe are joined by Nils Hafner from Luzern University of Applied Sciences and Art, and Adrian Whelan from Brown Brothers Harriman. They discuss modernising B2B sales in Financial Services by enhancing customer experiences and improving sales processes. Together, they explore topics such as transitioning from a multi-channel to multi-experience approach, the reasons for end-to-end customer journey failures, and the importance of breaking down silos between marketing, sales, and service divisions.

Join Seismic’s Rachael Rowe and Gemma Livermore as they are joined by Alanna Nensel, Janus Henderson Investors, and Maddy Albon, Peel Hunt, to discuss the evolution of brand in the financial services industry.

Jen Adams, Chief Commercial Officer at Virgin Money Investments, and Michelle Booth, Head of Growth, Activation and Innovation at Lloyds Banking Group, join our hosts to discuss the evolution of commercial roles and team dynamics within financial services. The conversation will explore how breaking down silos between commercial and customer departments leads to success.

In this episode of Seismic Sessions, hosts Rachael Rowe and Gemma Livermore are joined by Zarina Ward, Global Chief People Officer at Verian, and Andrew Salmon, Director at Alpha FMC. They discuss team building in Financial Services, the concept of 'hedgehog teams,' and how to combine diverse skills to enhance team performance and drive business success.

This episode explores product strategy evolution and AI's future impact in financial services. Hosted by Gemma Livermore, International FS Marketing Lead at Seismic and Rachael Rowe, RVP at Seismic, along with guests Conrad Ford, Chief Product & Strategy Officer at Allica Bank, and Kerry Ryan, Senior Director, Financial Services Industry Strategy & Marketing at Seismic, the discussion highlights the importance of creating personalised content, understanding client needs, and the vital role of humanising sales experiences in sales technology adoption.