In this episode of our In Conversation With.. series, David Calver, Chief Product Officer of FOW, discusses his extensive career in economic and macroeconomic data, and his current role at FOW. The conversation elaborates on the distinction between reference data and market data, emphasising its importance in front end discovery and execution through to regulatory reporting, and the challenges of sourcing, standardising and normalising data across multiple global exchanges. David also talks about a new online FOW solution which will bring together reference data, market insights, industry intelligence and event information in one place, simplifying user access across the end to end transaction lifecycle.